LEVEL REFORGE
Level Reforge was a first-of-its-kind live and broadcast gaming competition for HyperX + OMEN, uniting creators, fans, and brands in a world built around the idea of renewal. Set in a medieval-tech realm where a shattered sword symbolized balance to be restored, the story unfolded through five trials—four custom-built physical challenges and a climactic Valorant showdown—to determine which faction would reforge the blade. Hosted by Will Neff and ExtraEmily, and streamed live across Twitch and YouTube by Fuslie, QTCinderella and JasonTheWeen, the five-hour show blurred the line between gameplay and storytelling, bringing HP’s vision of a new era in gaming to life.
Agency: Infinity Marketing Team
Lead Creative Director: Lindi Koprivnikar
Game Creative Director: Megan Rhoden
Art Director: J Saint-Claire
Account Director: Stephanie Mosbey
Senior Production Manager: Matty Rennie
Graphic Designer: Richie Guzman
Creative Direction • Experiential • Content Management • Broadcast
tHE LORE
In a realm once bound by balance, a legendary blade fractured into three shards—each claimed by a rising faction. Now, through a gauntlet of trials and the Host’s final reckoning, they must reforge what was lost—transforming myth into legend, live before the world.
The In-Person Experience
On site, Level Reforge became an immersive world that invited fans, partners, and press into the story.
Guests explored a product showcase with four custom gaming setups, visited brand activations, and collected exclusive event merch. A private PR preview offered media early hands-on access, while a dedicated VIP lounge overlooked the main floor for a more elevated view of the action. When the live broadcast went on air, the venue transformed—lighting, scenic design, and performance elements working together to make the world feel alive.
The show culminated in a Zedd performance, bridging gaming and culture in a way that felt fresh, premium, and unmistakably HyperX + OMEN.
