LEVEL REFORGE
Level Reforge was a first-of-its-kind live and broadcast gaming competition for HyperX + OMEN, uniting creators, fans, and brands in a world built around the idea of renewal. Set in a medieval-tech realm where a shattered sword symbolized balance to be restored, the story unfolded through five trials—four custom-built physical challenges and a climactic Valorant showdown—to determine which faction would reforge the blade. Hosted by Will Neff and ExtraEmily, and streamed live across Twitch and YouTube by Fuslie, QTCinderella and JasonTheWeen, the five-hour show blurred the line between gameplay and storytelling, bringing HP’s vision of a new era in gaming to life.
Agency: Infinity Marketing Team
Lead Creative Director: Lindi Koprivnikar
Game Creative Director: Megan Rhoden
Art Director: J Saint-Claire
Account Director: Stephanie Mosbey
Senior Production Manager: Matty Rennie
Graphic Designer: Richie Guzman
Creative Direction • Experiential • Content Management • Broadcast
tHE LORE
In a realm once bound by balance, a legendary blade fractured into three shards, each claimed by a rising faction. Now, through a gauntlet of trials and the Host’s final reckoning, they must reforge what was lost—transforming myth into legend, live before the world.
The In-Person Experience
On site, Level Reforge became an immersive world that invited fans, partners, and press into the story.
Guests explored a product showcase with four custom gaming setups, visited brand activations, and collected exclusive event merch. A private PR preview offered media early hands-on access, while a dedicated VIP lounge overlooked the main floor for a more elevated view of the action. When the live broadcast went on air, the venue transformed with lighting, scenic design, and unbelievably sick graphics.
The show culminated in a Zedd performance, bridging gaming and culture in a way that felt fresh, premium, and unmistakably HyperX + OMEN.
