Sui basecamp
Sui Basecamp 2025 in Dubai marked a bold new chapter for Web3, transforming the typical crypto conference into a dynamic, community-driven experience that blended elemental-inspired design with real-world innovation. We crafted an immersive ecosystem where over 2,800 global attendees came together to explore, collaborate, and co-create the future of blockchain. From live demos, interactive photo installations, and exclusive merch drops to vibrant pitch sessions and a panoramic after-party at Aura Skypool, Basecamp was more than just an event—it was a forge for ideas, sparking momentum that will carry the Sui community into its next evolution.
Agency: Invisible North
Creative Director: Lindi Koprivnikar
Art Director: Jeremy Correnti Wood
Design Director: Yi-Ching Sung
Senior Producer: Mark Evans
Senior Creative Content Lead: Tommy Petroskey
3D Experiential Designer: Julia Morris
Experiential Design Director: Nic Moalli
Client Services: Josh Kitts
Creative Direction • Experiential • Content Management
The Forge wasn’t just a design motif—it was the beating heart of Basecamp, where Sui’s vision for a transformed Web3 took physical shape. Designed as a dynamic space, The Forge invited attendees to move beyond passive observation and step directly into the creative process, exploring live demos, interacting with partner showcases, and engaging in spontaneous, community-driven moments. It blurred the lines between audience and builder, transforming the conference floor into a collaborative playground where innovation became tangible. By centering the event experience around The Forge, the team underscored Sui’s commitment to turning raw ideas into actionable breakthroughs, setting a new standard for what a blockchain ecosystem event can ignite.
After Party
at Aura SkyPool
To cap off Basecamp 2025, guests gathered at the stunning AURA Skypool — the world’s highest 360° infinity pool — for an unforgettable after-party under the Dubai skyline. The space was transformed into a sleek, branded environment, featuring glowing floating spheres scattered across the water and a striking Sui logo sculpture hovering just above the pool’s surface, creating an iconic photo moment. With curated music, premium cocktails, and panoramic views, the evening offered not just celebration but connection, giving the Sui community a chance to forge new relationships and capture memories in a setting as bold and elevated as the brand itself.
